
Bybit 2025 Strategy: Trust, Liquidity, and Web3 Focus
Bybit 2025 Strategy: Building Trust Through Innovation and Compliance
CEO Ben Zhou Outlines Ambitious 2025 Roadmap
Bybit co-founder and CEO Ben Zhou presented the exchange's comprehensive 2025 strategy during the first-half keynote event, themed "Rewrite Your Success, Reshape the Standard." The presentation outlined key priorities including enhanced security measures, regulatory compliance, and Web3 integration.
Impressive Growth Metrics and Performance Standards
Bybit has achieved remarkable growth milestones, attracting 74 million users within six years of operation. This milestone means approximately one in eight crypto investors worldwide maintains a Bybit account. The platform demonstrates exceptional technical capabilities with 3.5 million transactions processed per second and 200 billion daily orders, representing a 75% year-over-year increase.
The exchange maintains 99.99% uptime with sub-10 millisecond response times. Notably, Bybit has never experienced offline periods for system upgrades, instead utilizing hot patches and rolling releases to maintain continuous service availability.
Enhanced Liquidity Through Rapid Price Improvement
Bybit has expanded its Rapid Price Improvement (RPI) mechanism from spot trading to perpetual contracts. This enhancement has resulted in a 150% liquidity boost while tightening spreads across both retail and VIP trading accounts. The RPI system represents a significant advancement in trading efficiency and cost reduction for users.
Addressing Security Challenges Head-On
The February 2025 Lazarus Group incident became a defining moment for Bybit's security protocols. While $1.5 billion in Ethereum was stolen from a third-party custodian rather than Bybit's internal systems, the exchange responded with unprecedented transparency and swift action.
Bybit's response included real-time public communication, onchain evidence release, nine independent security audits, and implementation of over 50 new security measures. The recovery efforts featured a bounty program offering 10% rewards on returned funds, successfully freezing over 5% of stolen assets and actively tracking nearly one-third of the compromised funds.
Global Regulatory Compliance Strategy
Bybit has secured a Markets in Crypto-Assets Regulation (MiCAR) license, positioning itself among the select few exchanges authorized for operations across all 29 European Economic Area countries. The launch of Bybit.eu introduces localized onboarding processes, fiat payment integration, and plans for MiFID-licensed derivatives within six months.
Physical expansion includes new offices in Poland, Portugal, and Spain, with additional locations planned for France, Germany, Italy, and Romania. In the UAE, Bybit received in-principle approval from Abu Dhabi's Securities and Commodities Authority, while FIU registration in India opens pathways for fully regulated operations.
Mantle 2.0 and Web3 Integration
A major announcement involved Mantle 2.0, with Bybit executives Emily Bao and Helen Liu serving as advisors to the upgrade. The initiative aims to integrate institutional-grade infrastructure with decentralized finance (DeFi) while aligning liquidity, infrastructure, and governance systems.
2025 Product Innovation Pipeline
bbSOL Liquid Staking Token
Bybit is launching bbSOL, a Solana liquid staking token backed by centralized exchange infrastructure with leverage staking capabilities.
TradeGPT Enhancement
The AI-powered trading insights model has evolved to utilize onchain activity, market sentiment, and social signals for comprehensive trading analysis.
Megadrop Token Launch Platform
This innovative token launch mechanism allows users to subscribe to fixed-term savings, earn points, and claim tokens before official listing.
Listing Billboard Transparency
A post-listing disclosure framework requiring listed projects to publish ongoing performance data for enhanced transparency.
Tokenized Stock Trading
Traditional stocks including Apple, Tesla, and Coinbase will be available as spot trading pairs.
On-Chain Bybit Integration
The platform aims to integrate DeFi trading, liquidity mining, and yield products directly within exchange accounts without requiring separate wallet setups.
TradFi and Multi-Asset Trading Platform
Bybit's derivatives head Shunyet Jan announced TradFi, a multi-asset platform within the Bybit application offering gold, indices, commodities, forex, and stock CFDs, all tradable against USDT. The platform features tripled BTC and ETH order book depth compared to competitors.
Payment Solutions and Card Services
The Bybit Card has attracted over 2 million users with a 68% increase in transaction volume and cashback rates reaching up to 10%. Visa and Mastercard support is established, with VIP dual-card options and exclusive Tomorrowland Brasil partnerships in development.
Bybit Pay has integrated nationwide QR code payment systems across Southeast Asia and Latin America, driving a remarkable 719% quarter-on-quarter usage increase.
Private Wealth Management Expansion
Bybit's Private Wealth Management division oversees more than $150 million in assets for high-net-worth and institutional clients. Services include bespoke investment strategies, dedicated relationship managers, and automated AML compliance systems. The division hosted over 40 in-person VIP events during the first half of the year.
Bybit App 5.0 User Experience Enhancement
The latest application update introduces Lite mode for new users, expanded customization options, unified asset and transaction history, and a reorganized Earn section categorized into Easy, On-chain, and Advanced categories. Additional features include a redesigned asset page and RFQ trading capabilities for institutional clients.
Social Responsibility and Community Engagement
Zhou concluded the presentation highlighting the Blockchain for Good Alliance and various social responsibility initiatives. Upcoming events span from Cannes to UN awards ceremonies and the Crypto Content Creator Campus in Lisbon, reinforcing Bybit's commitment to making cryptocurrency accessible, secure, and powerful for all user segments.
The overarching message emphasized Bybit's mission to rewrite industry standards while serving users from first-time investors to institutional clients with equal dedication to security, usability, and innovation.
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