InternetX Plans to Tokenize 22 Million Domains Through Doma Protocol Partnership

InternetX, a major domain registrar operating under the IONOS hosting umbrella, has announced plans to tokenize its entire portfolio of 22 million domains using D3's innovative Doma Protocol. This groundbreaking initiative aims to bring traditional domain names onto blockchain networks, potentially revolutionizing how domains are owned, traded, and utilized in the digital economy.

What is the Doma Protocol

The Doma Protocol represents a DNS-compliant blockchain platform specifically designed for domain finance applications. This technology enables the conversion of traditional domains into blockchain-based tokens, opening up numerous possibilities for digital asset management and trading.

Through this partnership with InternetX, domain owners will gain access to revolutionary features including cryptocurrency trading capabilities, fractional ownership opportunities, and integration with various Web3 applications. The protocol maintains full DNS compliance while adding blockchain functionality.

Enhanced Web3 Integration and Distribution Channels

InternetX customers will benefit from expanded Web3 distribution channels through the Doma Protocol integration. The platform offers bridging capabilities to several major blockchain networks, including Solana, Coinbase's Base network, and Avalanche, providing users with multiple options for blockchain interaction.

This multi-chain approach ensures that tokenized domains can operate across different blockchain ecosystems, maximizing their utility and potential applications in the decentralized web environment.

InternetX Company Background

Founded in Germany during the late 1990s, InternetX has established itself as a trusted provider serving internet service providers, telecommunications companies, and digital agencies. The company offers comprehensive hosting services, security solutions, and network infrastructure management.

With over two decades of experience in the domain industry, InternetX manages one of the largest domain portfolios globally, making this tokenization initiative particularly significant for the blockchain and Web3 sectors.

The Growing Web3 Domain Ecosystem

Blockchain technology is increasingly being utilized to reimagine traditional domain name systems. Onchain domains offer enhanced ownership rights, improved security features, and seamless integration with decentralized platforms.

Unstoppable Domains has emerged as a leading player in the Web3 domain space, focusing on simplifying domain registration processes and facilitating cryptocurrency transactions by replacing complex wallet addresses with human-readable domain names. Since 2023, the company has been integrating traditional ".com" domains with Web3 functionality.

The Ethereum Name Service (ENS) has also gained significant traction, allowing users to register human-readable ".eth" domain names linked to their Ethereum addresses. ENS has surpassed over 2 million registrations and has integrated with major payment platforms like PayPal and Venmo, making cryptocurrency transactions more accessible.

Real-World Asset Tokenization Market Growth

The tokenization of domain names represents part of a broader trend toward bringing real-world assets (RWAs) onto blockchain networks. Current industry estimates value the total onchain RWA market at over $25 billion, demonstrating significant institutional and retail interest.

Avalanche, one of the blockchain networks that InternetX plans to integrate with through the Doma Protocol, recently received a $250 million tokenization boost targeting US Treasuries and collateralized loan obligations. This development doubled the value of tokenized assets on the Avalanche network.

According to recent research from Binance, the value of tokenized RWAs surged by 260% in the first half of 2025, driven by increased institutional demand and clearer regulatory frameworks. Industry experts believe that pro-crypto legislation, including the CLARITY Act and GENIUS Act, will accelerate mainstream adoption of RWA tokenization across finance, real estate, and intellectual property sectors.

Future Implications for Domain Industry

The partnership between InternetX and Doma Protocol could significantly impact how domains are perceived and utilized in the digital economy. By enabling blockchain-based ownership and trading, traditional domains may evolve into more liquid and programmable digital assets.

Mike Carson, co-founder of Bitcoin-based naming project Spaces Protocol, has suggested that decentralized naming services could potentially onboard the next billion cryptocurrency users, highlighting the transformative potential of blockchain-based domain systems.

This tokenization initiative may encourage other major domain registrars to explore similar blockchain integrations, potentially leading to widespread adoption of tokenized domain services across the industry.

Technical Benefits of Domain Tokenization

Domain tokenization offers several technical advantages over traditional domain management systems. Blockchain-based ownership provides immutable proof of ownership, reducing disputes and fraud. Smart contract functionality enables automated domain transfers, renewal processes, and complex ownership structures.

Fractional ownership capabilities allow multiple parties to hold stakes in valuable domains, making premium domain investments more accessible to smaller investors. This democratization of domain ownership could create new investment opportunities and market dynamics.

The integration with multiple blockchain networks ensures interoperability and reduces dependency on single blockchain ecosystems, providing users with flexibility in choosing their preferred platforms for domain management and trading.

Market Impact and Industry Response

The announcement of InternetX's tokenization plans has generated significant interest within both the traditional domain industry and the blockchain community. With 22 million domains potentially entering the tokenized market, this could represent one of the largest RWA tokenization initiatives to date.

The move may prompt other major domain registrars to evaluate blockchain integration opportunities, potentially accelerating the adoption of Web3 technologies in the domain industry. This could lead to increased competition and innovation in blockchain-based domain services.

Financial institutions and investment firms are closely monitoring RWA tokenization developments, as tokenized domains could represent a new asset class for digital portfolios and investment strategies.

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